Herbert Heller keeps his experience as a teenage boy surviving in Auschwitz hidden from his family. Until he meets Abby, a young teenager whose own brush with pain and death inspires him to open up as well, leading the two of them to exchange their stories as a meaningful and healing friendship is born.

Struggling creative director Roger Newhouse has just 10 hours to turn his life around in a comedic satire set in that vast gray area between fraud and re-invention known as advertising.