In Mexico, 1982, Emiliano Escamilla, a notorious scam artist and impersonator, plans to avenge his mother, who was wrongfully imprisoned for the crimes of his father, "El Mantequilla," the most famous and pursued swindler of the 1950s.

A filmmaker facing an existential crisis goes on a vacation to a Mexican gay nudist beach, where he meets a social media celebrity who convinces him to collaborate with him on his new TV show. But one disappears and another embarks on a wild journey through Mexico City to find him.