A crooked dating site, "None-Ya", created a matchmaking system that pairs incompatible people together. They saw the opportunity in the lack of human interaction, and targeted people who were looking for love by advertising the best chemistry test engine money could buy. The dirty little secret, though, is "None-Ya" altered some of their user's chemistry test results in order to create shorter-term relationships. This was done in order to increase subscription rates and profits for the company. People were unknowingly matched with others, only to break up a few months later so that they could re-subscribe and find "the one."