Ethan Baxter, author of "Love The Easy Way" hosts a late night podcast where he highlights portions of his book and takes calls from would-be romantics who are trying to find love. Madison Marks is the author of "How Not To Get Your Heart Broken", the book polar opposite of Ethan's. While Ethan gives the guide to love, Madison, host of her own podcast gives advice on how to avoid being played in the game of love. While sitting at the bar Ethan's best friend and Agent Ben, gives him the idea that if he finds Madison, uses his knowledge to make her fall in love with him, and then writes about it, it'll prove everything in her book wrong and catapult Ethan to another best selling book. Ethan initially pushes back, not wanting to become a super villain, but reluctantly agrees. Ethan then sets his plan in motion but comes to realize that it's not going to be as easy as he thinks. Not only is he secretly writing his book about Madison, he's also falling in love with her. This can't be good, and it becomes even worse when she finds out what his real intentions are.