A story of unrequited love set in 1930s London.

HOLE_AID presents Up the Catalogue, an ambitiously small film set in a fictional shopping channel by the name of 4QTV. Tasked with flogging a seemingly endless cycle of questionable products, star presenter Hailey Cartin is starting to fear she might be trapped in live television. When a rival product demonstrator eventually forces Hailey to confront her own quest-defying reality, will she ever be able to climb out of the hole she’s now in? Maybe. But maybe not. (And certainly not without the generous help of the film’s sponsors, HOLE_AID.) A story for the ages, Up the Catalogue boldly takes the shopping channel film genre away from cult classic territory and straight into the mainstream.